Skip to main content
Home
  1. Home

Fan on Pack: Lay’s x FIFA WORLD CUP 26™ Terms & Conditions

1.    Application: These terms and conditions govern the Competition. The Terms prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Annexure A forms part of these terms and conditions and includes general terms and conditions as well as definitions. It is important that you read and understand the Terms in deciding if you wish to participate and what you can expect from the Promoter.

2.    Terms: Instructions on how to enter the Competition, the rules, directions and prizes all form part of these Terms. If you take part in this Competition, you agree to be bound by these Terms and accept that the Promoter’s decision is final.

3.    Where to find these Terms: A copy of these Terms is available at https://nolaysnogame.com/en-za
 

The Promoter

This Competition is conducted by PepsiCo South Africa (Pty) Limited together with Agency: Techsys Digital (Pty) Ltd; registration number Reg No: 2011/116915/07 VAT No: 4670269374 - situated at Athlone House, 3 Henley Rd, Muizenberg, Cape Town, 7945

Eligibility (who can enter the Competition)

  • The Competition is open to all citizens and legal residents of South Africa. 
  • You must reside in South Africa at the time of entering this Competition or winning or receiving any prize in the Competition.
  • You must be 18 (eighteen) years old or older to enter this Competition and have a valid South African identity document, or a valid passport, and necessary residency permission. 

Competition Period

The Competition will start on 7 May 2026 at 00:01 and will end on 19 July 2026 at 00:00. 

How to Enter

To enter, participants must:

  • Buy and then scan the QR code on any Lay’s x FIFA packs which include 36 g, 120 g & 180 g promotional packs.
  • Upon accessing the Lay’s x FIFA World Cup 26™ microsite, participants must complete the entry form with the required personal details and a valid back-of-pack barcode.
  • Participants will then be directed to the mechanic and must follow prompts to upload their photo for a chance to win instant prizes and a grand prize entry to win 1 of 20 cases of Lay’s Chips with their face on the pack.

Competition platform (s)

On-pack/Digital and social media; TikTok, Facebook, Instagram & X/In-store 

Winner Selection

 

How winners will be chosen

 

Instant Prizes

Via a randomised digital draw tool

 

Grand Prize

 

Personalised Case of Lays: From all valid entries, 20 winners will be randomly selected via an automated draw process.

Only valid image submissions will be eligible for entry into the prize draw. Valid images must be clear, feature the participant’s face and shoulders, and must not contain any inappropriate, offensive, or spam content.

 

Watch Party (JHB): From all valid entries, 5 winners will be randomly selected via an automated draw process.

 

How many winners will be chosen?

Instant Prizes

2600 winner will receive instant prizes

 

Grand Prize

 

Personalised Case of Lays: 20 (twenty) winners will be selected.  

 

Watch Party (JHB): 20 (five) winners will be selected.

How many times can a person enter? 

Entries are limited to a maximum of 5 for the entire campaign.

Can a person win more than one prize?

No

How will winners be contacted?

Instant Prizes

Will be issued instantaneously via the WhatsApp platform

 

Grand Prize(s)

Winners will be contacted via the telephone number and/or email address they have provided when entering the Competition. Winners must provide a valid till slip as proof of purchase to be eligible for the prize.

What will happen to the grand prize if unclaimed?

During the period 6 July 2026 to 24 July 2026, winners will be contacted via the telephone number and/or email address they provided when entering the Competition. Should the Promoter not be able to reach the winner after 3 (three) attempts within a 48-hour period, the winner will be disqualified, forfeit the prize and a runner-up winner will be contacted and substituted as a winner. 

 

There will be no alternative prize or prize substitute for a winner who forfeits a prize in this Competition, for any reason whatsoever.

 

Unless the Consumer Protection Act (Act 68 of 2008) specifies differently, the judges’ decision is final.

Prizes

You may not ask for your prize to be transferred or exchanged for another prize or for cash.

What are the prizes.

Instant Prizes

1400 x R10 Airtime Vouchers

700 x R20 Airtime Vouchers

400 x R50 Airtime Vouchers

200 x R250 Shoprite/Checkers Vouchers

 

Grand Prize

 

Personalised Case of Lays: The prize is a case of Lay’s 120 g x 20 packets of chips with the image of the winner’s face on each pack.

Delivery will take place via courier once production has been completed.

 

Watch Party (JHB): The prize is an exclusive invite x 5 to the most epic FIFA World Cup Final watch party in Johannesburg.

Additional conditions 

Grand Prize (s)

 

Personalised Case of Lays: Selected winners must provide a valid address for delivery of the prize, within 3 (three) of accepting the prize. 

 

Watch Party (JHB): Selected winners must reside in the JHB metropole and be available to attend the watch party on 19 July 2026

 

Selected winners must provide a valid till slip as proof of purchase as well as verification documents as required by the Promoter. 

 

 

 

Winner Verification and Prize Delivery

 

How will grand prize winners be verified? 

Winners will be contacted via the telephone number or mail address they have provided when entering the Competition.

 

Should the Promoter be unable to reach the winner after 3 (three) attempts within a 48-hour period, during the period 6 July 2026 to 24 July 2026, the winner will be disqualified, forfeit the prize and a runner-up winner will be contacted and substituted as a winner.

 

The winner will also be required to submit documentation to complete documentation necessary for the fulfilment of the prize. Failure to submit or complete required documentation will lead to forfeiture of the prize.

 

Questions

Please contact the Customer Care Line – 0800 079 696 if you have any questions about this Competition.

ANNEXURE A

GENERAL TERMS AND CONDITIONS

1.    Defined Terms
 

Associate

means any person who is a director, member, partner, employee or agent of, or consultant of Frito-Lay or the Agency or the Promoter.

Disqualified persons

means an individual who is not eligible to participate due to specific reasons outlined under the terms of the competition.

Promoter

means an individual or organisation responsible for organising, marketing, and managing this Competition.

Terms

means all the terms and conditions which govern this Competition as detailed in this document, and includes any amendments made to the Terms. 

2.    People who may not enter the Competition: Any person who is a director, member, partner, employee or agent of, or consultant (“Associates”) of the Promoter and/or the Agency, or any other person who directly or indirectly controls, is employed by or is controlled by the Promoter, and/or immediate family members of such Associates, and any suppliers, distributors, manufacturers, or service providers directly involved in the administration of this Competition (“Disqualified Persons”).

3.    Invalid Entries: Entries which are incomplete, unclear, submitted incorrectly, or submitted after the last day of entry, or have errors or false information, or are from Disqualified Persons are invalid. The Promoter may refuse to award the prize if the Terms have not been followed or if the Promoter finds any wrongdoing in your participation in the Competition.

4.    Defects: The Promoter is not responsible for defects in the prizes. The Promoter or the prize provider’s total aggregate liability to you will not exceed the cost of the prize.

5.    Prize Substitution: The Promoter may substitute prizes with similar prizes or with prizes which have a similar value.

6.    Indemnity: To the maximum extent allowed by law, you indemnify the Promoter, its affiliates, associated companies, advertising agencies, advisers, suppliers, and agents against all claims, damages or losses resulting from your participation in this Competition, even where arising from negligent acts or omissions of the Promoter.

7.    Publicity: The Promoter may ask you to be identified and photographed and to have the photographs published in various media, including print and web-based media, for purposes of the Competition or for the business of the Promoter. The Promoter may ask to use your image for marketing purposes, without any payment to you. You agree that the Promoter owns all intellectual property rights in, and may use at our absolute discretion, such publicity and publicity materials. You confirm the grant by you to us of a worldwide, non-exclusive, royalty-free licence in the Intellectual Property Rights in the Competition entry, so the Promoter shall be entitled to use the entry in any and all media at no cost to the Promoter.

8.    Wrongdoing: The Promoter may disqualify you if fraud or cheating is suspected in your participation in the Competition. This can include manipulation of code or falsifying of data. You may also be banned from participating in this or any other competition which the Promoter may run for a period decided by the Promoter. Further, no third party or bulk entries shall be permitted. Entries via third parties or syndicates, entries by macros or other automated means and entries which do not satisfy the requirements of these Terms in full will be disqualified.

9.    Cancellation and Changes: The Promoter may cancel or make changes to the Competition, the Terms or prizes at any time, where the Promoter believes that the change or cancellation is necessary or where things which are outside of the control of the Promoter happen. Any changes will be posted either within the Competition information or these Terms and will become effective immediately after being made or on a date chosen by the Promoter. You will not have any claim against the Promoter because of the changes in the Terms or the prizes.

10.    Technical failures and Unauthorised intervention: The Promoter is not responsible for any problems or technical fault of any telephone network, online systems, servers, equipment, software, failure of any e-mail or entry to be received by the Promoter on account of technical problems, human error or traffic congestion on the internet or at any website, or any combination of these things, including any damage to your computer, resulting from your participation in this Competition or your downloading any materials in this Competition.

11.    Consumer Protection Act: The Competition will be conducted according to the relevant provisions of the Consumer Protection Act, 2008 (“CPA”). Should you win a prize in the Competition, you will promptly do all things necessary to allow the Promoter to comply with its obligations under the CPA, including, but not limited to, (i) providing any personal information required to facilitate handing over the prize (including providing proof of address and identity number) and (ii) signing receipt of the prize when it is delivered.

12.    Data Privacy:

12.1    Frito-Lay, Inc. shall take all reasonable steps to protect the personal information of consumers and for the purpose of this clause, "personal information" shall be defined as detailed in the Promotion of Access to Information Act 2 of 2000 (PAIA)Protection of Personal Information Act 4 of 2013.

12.2     Legal Basis for Processing of Personal Data: Personal data is processed in accordance with applicable data protection laws, including the Protection of Personal Information Act (POPIA), based on your consent, our legitimate interests, or contractual obligations.

12.3     Data Subjects Rights: Users have the right to access, correct, delete, or object to the processing of their personal information. Requests can be submitted to: CLICK HERE

12.4    Data Sharing and Transfer: Personal data may be shared with trusted service providers, affiliates, or partners for the purposes outlined above, subject to appropriate safeguards.

12.5     Data Retention: We retain personal information only for as long as necessary to fulfil the purposes for which it was collected or as required by law.

12.6     Security Measures to Protect Personal Data: We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, or misuse. For more detailed information on how we collect, use, and protect your personal data, please refer to our Consumer Privacy Notice on https://www.nowalkersnogame.com/en-gb/privacy-policy.

13.    Law and jurisdiction: These Terms are exclusively construed, interpreted, enforced and governed by the laws of the Republic of South Africa. The courts of the Republic of South Africa shall have exclusive jurisdiction in relation to any dispute concerning these Terms.

 

Terms, conditions and notices relating to FIFA: 
The FIFA World Cup 2026™ logo is a trademark owned by the Fédération Internationale de Football Association and used under license. FIFA is not a sponsor or administrator of this promotion in any way.  FIFA shall have no liability or responsibility for any claim arising in connection with participation in this promotion or any prize awarded.

Home

Footer

  • Contact Us
  • Terms & Conditions
  • Cookie Policy
  • Privacy Policy
  • FAQ

© 2026 Lay's, Inc.

NEED HELP FINDING YOUR CODE?

Your code will appear in a box on the back of your Lay's promotional pack. There are 12 digits, and the code begins with "600". If you are having any problems, please contact consumer services here.